We intentionally placed the "B" on its side because we wanted to capture that feeling of comfort you get when you immerse yourself in nature and just want to lie down and relax.
The three rings in the center represent the ripples of water "gently" (bowtto) welling up at the foot of Mount Fuji.
In those overlapping rings, we have packed the three essential elements for outdoor play: "light, nature, and water."
A luxurious time spent simply "zoning out" (BOWTTO) surrounded by rich nature.
Wear it hard, play to your heart's content, and take a breather.
We want to be the companion that brings such "moisture" and "breathing room" to your everyday life. This logo is packed with these simple thoughts of ours.
