The "bowtto" in BOWTTO LOOK® comes from the Japanese word "bo-tto," meaning to zone out or stare blankly.
Just "zoning out" in the heart of nature.
The brand’s roots lie in the spring water that bubbles up steadily and "calmly" at the foot of Mt. Fuji, where we live. Amidst our busy daily lives, the comfort of intentionally "zoning out" is an essential time for reclaiming yourself.
Take that mental space with you and enjoy playing to the fullest. Sweat it out at a music festival, wrap yourself in the scent of a campfire, or get covered in sand by the sea. Instead of keeping our gear pristine, we want you to wear it hard and use it until it’s perfectly broken in. Any stretching or fading is proof that you’ve truly "zoned out" and played just the way you wanted to.
